About Our Founder

Dr. Virnitia J. Dixon, known as Dr. Vee, is the heart behind Caravan Coaching & Consulting, bringing deep experience in executive coaching, organizational leadership, and strategic consulting. She founded the firm to help leaders and organizations move from insight to action with clarity, confidence, and purpose.

In 2018, I decided to leave corporate America (for the second time) to pursue my passion of helping people reach their full potential. I wanted to “pay forward” the guidance, encouragement and support I received throughout my career. I began by working with senior executives and small business founders and quickly realized that in most cases these leaders were struggling to build the strong cultures they desired. I was determined to build a practice that would motivate people to achieve tangible results by focusing on the in tangibles. I wanted to inspire and educate leaders to invest in themselves and their teams in a new way, by showing that they care. The concept took off, the C.A.R.E.™️ framework was created, and Caravan Coaching & Consulting was born.

I chose the name Caravan because it represents one of my biggest life’s lessons – “its about the journey, not the destination”. This paradox is often challenging because we become hyper-focused on outcomes rather than sustainable processes and habits that have bigger impacts. We forget to be present and enjoy the ride, as bumpy as it may be.

The right business structure (e.g., sole proprietorship, LLC, corporation) depends on factors like liability protection, tax implications, and ownership flexibility. Consult a legal or financial advisor to determine the best fit for your business goals.

Don’t fight the wave, learn to surf! Focus on what you can control.

My children inspire me to leave a legacy of hope, inspiration, and unity. This honors my ancestors and keeps me grounded.

“Success is to be measured not so much by the position that one has reached in life as by the obstacles which (s)he has overcome.”

~ Booker T. Washington

Rapid Fire Questions

Morning person or Night Owl – Night Owl

Dog or Cat? – Dog

Last Thing Watched on Netflix –
Bridgerton

Virnitia sitting in a blue chair

Hiking or Spa –Spa

Introvert or Extrovert – Introvert

Dr. Virnitia J. Dixon

Founder, Managing Consultant
Caravan Coaching & Consulting, LLC

Dr. Virnitia J. Dixon is the founder and managing consultant of Caravan Coaching & Consulting, LLC based in Tampa, Florida. With more than three decades of corporate experience, Dr. Dixon is a dynamic force in leadership, transformation, and personal growth. She most recently served as Chief Culture Officer at Santander US, where she played a pivotal role in evolving the company’s culture with a focus on inclusion and employee engagement. Prior to Santander, she was the Corporate Vice President of Strategy for New York Life’s market-leading direct to consumer business.

As the Vice President of Personal Lines Operations for Travelers Property Casualty, Dr. Dixon brought organizational leadership and design best practices to numerous mergers and acquisitions while emphasizing process improvement and innovation. Throughout her career, Dr. Dixon led many transformational efforts and is experienced in Human Resources, Corporate Strategy, Organizational Development, Information Technology, and Operations.

Dr. Dixon is a certified professional coach through the Institute for Professional Excellence in Coaching (IPEC) and holds a Doctor of Management in Organizational Leadership, a Master of Business Administration in Management, and a Bachelor of Science in Legal Studies.

She has won numerous awards for her work in leadership, strategy, and culture design. Dr. Dixon is a patent holder and author of the best-selling book, Passion Without Purpose Is…, which focuses on positive self-talk. She has written articles for several business publications including Fast Company and DiversityQ, and has been featured on motivational podcasts, including “The Imposter Syndrome Files” and “Beyond Barriers.” Dr. Dixon is a sought-after panelist and inspirational keynote speaker on notable topics such as cultural transformation, inclusion, wellness, and leadership.

Dr. Dixon is passionate about serving her community and has held various positions on nonprofit boards of directors. Her life’s mission is “to be a blessing to the lives of many, one person at a time”.

Non-Profit Boards and Affiliations:

  • Tampa Museum of Art (Avante Garde), Founding Member, Present
  • Wheels of Success Tampa Bay, Board Chair, Present
  • HRO Today North America Advisory Council, Member, 2025
  • Santander Consumer USA Foundation, Board Member, 2025
  • Fast Company Impact Council, Member, 2024
  • Pasco Economic Development Council, Strategic Planning Committee Chair, 2022

Recent Speaking Engagements:

  • “Life As You Rise: Sponsorship, Advocacy & Mentorship”
    Syniverse Technologies, 2026
  • “Elevate HR: The C.A.R.E.™ Approach to Transformational Leadership”
    Chief People Group, 2025
  • “Executive Women: Leading with C.A.R.E.™”
    EmPOWer, 2025
  • “Outsmarting Work-life Balance” Syniverse Technologies, 2025
  • “The Balanced Entrepreneur: Self-Care for Long Term Success”
    Operation HOPE Global Forum, 2024
  • “The Power of Human Connection”
    HRO Today Engage Summit, 2024
  • “The Future of Auto Finance”
    Auto Finance Summit, 2024
  • “The New Age of Inclusion”
    American Financial Services Association, 2023
  • “Powering Innovation Through Inclusion”
    Women in Tech Texas, 2023

Find Your Purpose

Ignite Your Passion

Motivated by her lifelong purpose of helping people reach their potential, Dr. Virnitia J. Dixon shares 26 impactful affirmations that have been instrumental in her own life as well as in shifting the minds of her clients, helping them see their passions in a whole new light.

Passion Without Purpose Is... by Dr. Virnitia J. Dixon book cover.